The single strong idea
Choosing a monthly theme that carries thirty pieces of content.
Builder members
One Video, One Month
The founder-led media system
A repeatable newsroom workflow that turns a single founder recording into articles, short clips, a newsletter, carousels, and an investor update — without hiring a media team.
- Author
- Maya Thompson
- Length
- 92 pages · 3h
- Format
- PDF · Templates
- Released
1 preview chapter is open to everyone. Builder members opens the rest.
Contents
Preview
The recording session
A two-hour setup that produces everything downstream.
The repurposing pipeline
From transcript to article, clips, newsletter, and carousel.
Publishing cadence
A calendar that a founder with a full job can actually keep.
Measuring what matters
Attribution for teams without an analytics hire.
What you will take away
- Run one recording session a month and publish for four weeks.
- Repurpose along a fixed pipeline instead of improvising each week.
- Keep one message across every channel.
- Measure whether content moves pipeline, not just impressions.